Last Updated on March 6, 2023 by factkeeps
Moment marketing is all about doing marketing on latest trends.
When brands uses latest trends about the ongoing viral intrent things it happens.
people loves the viral trends because it creates the realbtibilty with them. Retalabilty is one of the most enaging concept for the aiudience. Audience loves that how enaging the content is.
Zoamto is the amster of moment marketing. their notificans attracts the user to buy more and get the order doner from them. moment marketing is one of the best way to connect with the audience.
dunzo and other brands too follow monent marketing and get the order don from the customer.
moment marketing helps too create a relationship with customer.
Moment marketing is all about the getting most out of the moment. With moment marketing you can create a real time relation with audience.
If there is raining outside or a season of summer. use it in your marketing campaign and see the positive results.
The formal definition of moment marketing is, ‘’ Moment marketing is when brands creates their marketing campaigns around the current popular happiness in the world. eg. Election of American president.
Moment marketing become expertly popular because it creates a relatability with the audience.
Let’s have a look on this notification of Zomato, how it’s forcing me to order a pizza from Zomato.
Advantages of moment marketing
Moment marketing is one of the best way of marketing your product or service. There are multiple advantages of doing moment marketing let’s have a look to few of them
Captures audience attention immediately
Audience loves the marketing campaigns which creates relativity and humor. Moment marketing helps brands to reach audience in a easiest way by creating the door of conversation with the audience.
As we all know that people have short attention span that’s the reason why most of the marketing campaigns failed because they unable to take the attention of the audience. Moment marketing is one of the best way to grab the attention span of the audience by showing right thing at right moment.
Increases audience’s satisfaction
Moment marketing helps to increase audience satisfaction. You have to create a reason why audience should follow you. Sharing content around current affairs in creative way definitely increase the satisfaction of the audience and it will help you to increaee your audience.
Your product will become popular by moment marketing
Moment marketing can make your product or service popular because if audience loves your post they will share it with their friends and relatives. When it reaches to more audience your product will become popular.
Moment marketing will do mouth publicity for you. Mouth publicity is one of the most popular marketing trick and it will get you more sales because people trust people and when some whatsapp uncle sharten your product to family group it definitely creates a trust to other members of that group.
Moment Marketing is cost effective
Dunzo, Zomato, Amul and even mumbai police do moment marketing and amul is the master of moment marketing but do you know why because it is cost effective and most profitable way that gets brand awareness it creates a relationship with the audience, you will be saty in the audience’s mind by doing moment marketing.
You will go viral
When A YouTube channel named Slayy point made a video on social media comments they randomly mentioned a comment Binod, It viral all over the internet and every big and. small brand started using Binod.
Vitality gives reach and you will get more traffic on your product and it becomes viral.
Example of moment marketing
- Amul – Amul is a guru of moment marketing, amul is doing moment marketing when we don’t have social media and other things. Amul always creates a cartoon on current affairs like Virat Kohli’s wedding, Trending films or any political news. Amul alwats creates an engaging piece on that.
- Zomato – Zomato is just like a second name of moment marketing. Zomato’s marketing practise is really personalised and their copywriters are well trained to make you for ordering from Zomato. Zomato’s copywriters uses emotions with every notification and post.
- Dunzo – Dunzo’s moment marketing practise is fantastic. They uses every possible moment for doing marketing.
- Durex – Condom brand which always do experiments with moment marketing.
How moment marketing can help small business to grow
Small businesses can use take benefits from moment marketing because it does’t costs more, moment marketing helps to do personalised marketing and with this small businesses will able to create an relationship with your customer.
Tools for moment marketing
- Google Trends to find the best markets to target, then optimise your ad copy and bidding, and experiment with different ad formats.
- Stay updated with current affairs around you for making the posts on right time.
Future of Moments marketing
Conclusion
