All of you heard about digital marketing these days. Digital marketing is growing day by day. Jobs Freelancing opportunities in the digital marketing field are increasing day by day.
So in this post, We will discuss Digital Marketing, What is digital marketing, and what is the future of digital marketing?
Let`s get started-
In simple language, digital marketing meaning is to do any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing, and even blogging, influencer marketing are all the best examples of digital marketing. It helps introduce people to your company and convince them to buy.
Table of Contents
What are the assets of digital marketing?
| Assets of digital marketing? |
Anything which shows online is the asset of digital marketing.
Your website, your social media presence like Facebook pages, Instagram account, Twitter, Pinterest, Snapchat, or any social media pages is an asset of your digital marketing strategy.
- Google my business Bing Local business is also an asset of your digital marketing strategy.
- Branded assets (logos, icons, acronyms, etc)
- Video content (video ads, product demos, etc)
- Images (infographics, product shots, company photos, etc)
- Online products or tools (SaaS, calculators, interactive content, etc), Reviews.
So as you can see anything you do for promoting your business online is called digital marketing.
How does Digital Marketing work?
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Digital marketing is the same as traditional marketing. On both, smart organizations seek to develop the best relationships with prospects, leads, and customers.
But do you know how digital marketing has replaced most traditional marketing strategies because it’s designed to reach today’s consumers?
Let`s take an example..
Think about the last purchase you made. like you purchase your home or office, hiring people for work, purchasing a car, bike, mobile phone even grocery and bakery products.
The same thing you did before purchasing anything, most probably you began by searching on the Internet to get more information, knowledge about available solutions for you or around you, who provided them, and what your best options were.
Most of the buying decision was then based on the reviews you read, the friends and family you consulted, and the solutions, features, and pricing you researched. Most purchasing decisions begin online.
That being the case, an online presence is must necessary—regardless of what you sell.
Future of Digital Marketing
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As you can see that most of the buying decisions we take are based on our online research or searches so All businesses have to connect with their buyers or audience online.
We will see many interesting and new online trends in upcoming times due to covid-19 all businesses have to look for online opportunities.
Top 5 Free Digital Marketing Courses
Digital marketing is a need of today and I believe after reading this post you all are being curious about
How and where you can learn digital marketing?
So here is a list of the top 5 free digital marketing which also provides you a certificate –
1. Google Digital Marketing Course (Free Certification Included)
| Fundamentals of digital marketing (Image Credit:learndigital.withgoogle.com ) |
This Google Digital Marketing course is best for beginners. In this course, you will learn all about the digital world which includes web development, digital marketing, eCommerce, and much more.
Google will cover all these topics in this course –
- Introduction of Digital Marketing
- How to start a business online
- How to build your online customer base
- How to run Google Ads and other Online Ads
- How to expand your business to other countries
- Mobile SEO and Marketing
- What is content marketing
- Social Media Advertising
- YouTube Marketing
Anyone who wants to learn digital marketing can enroll in the Google Digital Marketing course.
Click here for enroll – Fundamentals of digital marketing
2. SEMrush Academy Course for Digital Marketing, Keyword Research, and SEO (Free Certification Included)
| Free Online Courses on Digital Marketing by SEMrush (Credit SEMrush.com) |
If you want to be an expert in keyword researching and SEO so this SEMrush Academy course is best for you. In this course, you will learn about keyword researching and SEO in detail.
With this course, you also get a certificate from the SEMrush team that will certify as you a keyword researcher which will help you to get internships.
In SEMrush Academy Courses you will learn about
- Competitive Analysis and Keyword Research Course
- On-Page and Technical SEO Course
- SEMrush Overview Course
- Link Building Course
- Rank Tracking Course
- Mobile, International, and Local SEO Course
- Management, Reporting, and Collaboration Course
So If you want to learn about Seo in detail so these SEMrush Academy courses are the best for you. Which gives you complete knowledge with a certificate.
Click here to enroll – in Free Online Courses on Digital Marketing by SEMrush
3. Free Online Courses on Marketing by HubSpot Academy (*Free Certification Included)
| Free Online Courses on Marketing by HubSpot Academy (Credit: HubSpot) |
As you know HubSpot is a leader in digital marketing. They also offer a great course on digital marketing which provides you complete and in-depth knowledge of the digital world and digital marketing.
HubSpot Academy provides such great courses on the below subjects which will provide you in-depth knowledge –
- Content Marketing
- Inbound Marketing
- Inbound Sales
- Email Marketing
- Social Media Marketing
*Registration is free for all courses many courses are available without the certification so please check it before enrolling.
Enrolling in HubSpot`s Academy courses is good for all even you want to learn digital marketing, marketing or want to use HubSpot`s tools for your marketing their courses are suited for all.
Click here to enroll – in Free Online Courses on Marketing by HubSpot Academy
4. Learn new marketing skills with free online courses by Facebook BluePrint (Free Certification Included)
| Learn new marketing skills with free online courses by Facebook BluePrint (Credit: Facebook) |
If You want to learn Facebook and Instagram ads in detail and want to know about social media advertising in depth so Facebook BluPrint courses in made for you.
Facebook BluePrint Courses includes a complete package on social media advertising specially focused on major social media platforms like Facebook and Instagram.
Facebook BluePrint Courses Includes –
- The essential guide to Facebook ads
- How to create a Facebook Page to grow your business
- The essential guide to Facebook Page posts
- Growing your business with Instagram: What you need to know
- How to advertise on Instagram
- How to create an ad on Facebook
- The power of commerce on Facebook and Instagram
- Get started With Commerce Manager
- Manage inventory with catalogs
- Order fulfillment
- The post-purchase experience
- Account health
So as You can see Facebook BluePrint Courses contains great in-depth knowledge and information on Facebook and Instagram advertising and Social Commerce.
These courses assignments may be difficult for you in beginning but
Trust me after doing these courses you will get in-depth detailed knowledge and information on social media advertising and social commerce.
Click here to Enroll – Learn new marketing skills with free online courses by Facebook BluePrint
5. Diploma in E-Business by Alison (Free Certification Included)
| Diploma in E-Business by Alison (Credit:Alison) |
Alison is one of the largest education communities with millions of registered learners.
Alison`s free Diploma in E-Business provides complete knowledge about digital marketing and E-business.
In Alison`s E-Business, you will learn about
- SEO
- Google Analytics and AdWords
- Campaign tracking and integration,
- Revenue metrics analysis, digital measurement
So This Alison`s Diploma in E-Business is best for you if you want to learn about SEO and Google Analytics.
Click here for Enroll – Diploma in E-Business by Alison
So all these courses will grow your knowledge and confidence on Digital Marketing and E-Business.
Upcoming trends in Digital marketing
1. Micro -Influencer marketing-
As you know influencer or celebrity marketing is an all-time concept of marketing whether it`s traditional or digital. But the celebrities and influencers take a lot of amount of doing a single ad or post. So We need micro-influencers across all social media platforms.
Let`s take an example-
Suppose you are a small business owner and want to run a paid promotion on Instagram for that you contacted a big celebrity. A big celebrity or influencer charge you a big amount for a single post.
But will your post see by the correct audience? Maybe `No’.
So The right solution for a small business is posting an ad by multiple micro-influencers specially those who are working your niche.
Micro followers bonding and communication with their followers are much better than the big scale celebrities and influencers. So posting ads with a micro-influencer of your niche can be a better option for small businesses.
How to identify a good micro-influencer?
A micro-influencer or a medium-size influencer is a person who has around 10,000 (10k) to 40,000 (40k) followers on Instagram or has around 10k to 40k subscribers on YouTube or has the same amount of followers on any other social media platform.
But is only followers or subscribers matters?
No, When you are finding a micro-influencer you see his communication or engagement with his followers. for a micro-influencer a good engagement with his followers is a must. A micro-influencer who has good engagement with his followers can give you a better business.
2. Social Commerce/Shoppable Posts
Initially, social media was a place for businesses to connect with their consumers, showcase their products/services, and build upon their brand image. But, there was no way to get social media followers to a brand’s online store through those platforms.
Now, there is. And whilst shoppable posts aren’t exactly new in 2022, they are gaining more and more traction.
But now brands use shoppable posts for selling their products and services
social commerce is a way where consumers can buy products or services directly through social media posts/ads, without leaving the app.
When most of the shoppers use social media to research product purchases, it makes the sense.
3. Niche social media channels
Social media platforms, like Snapchat, Pinterest, Medium, and Reddit, are seeing optimistic growth levels. While platforms such as Facebook and Twitter are still used by billions of people. But there is a slight shift of power occurs.
Even these platforms aren’t widely used by billions of people right now, but they are growing day by day, if you’re focusing on a particular niche, these platforms can be better at reaching your target audience.
Conclusion
Digital marketing is increasing day by day due to covid-19 almost every business coming online and most of the people coming online.
So digital marketing is the best way for running promotions for businesses. Specially for the small businesses’ digital marketing specially if you do micro-influencer marketing or shoppable posts it will help help you to grow your business perfectly.
So for what you are waiting for let`s come online and start your digital planning from today.
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