As all businesses focus on blog video marketing and other digital marketing strategies but they are ignoring a such a great marketing platform called Podcast.
So in this post i will discuss with you regarding podcast marketing and will updated you all you need to know about podcast marketing.
What is Podcast?
A Podcast is something like radio but in a normal radio you receive a live stream programs only but on podcast you receive both, recorded and live stream programs.
So A Podcast is On Demand Audio Program.
On Demand Radio, because you can hear podcast of your choice whether you want to hear news, or news in some specified category like sports news or economics.
Podcasts are a series of audio files made available online.
Podcast is a highest growing industry, Yes people love to watch videos but podcasting is growing very rapidly.
Podcasting saves user time and a listener can listen the program anytime anywhere very conveniently.
Why Podcasts are trending in 2022?
Podcast is convenient, effective and have portability that`s why podcasts are trending in 2022. You can hear a podcast very conveniently anytime anywhere. Whether you are in a gym or reading a book you can hear the podcast very easily. Yes video is easily understandable but it takes too much time, listening a podcast save your time and will give you meaning.
Podcast is very good way for learning something new. Podcasting is a format which suitable for all type of age groups. Yes Podcast is being popular between kids, youngsters and elders because of it`s effectiveness.
Podcasting is being very popular because of less ads, Yes on YouTube you saw many ads while watching videos but on podcasting there are many low ads because of the affiliate marketing strategies.
On podcasts the podcast hosts usually uses affiliate marketing so you may not hear so many ads while listening a podcast.
| Youngsters Engaging with Podcasts (Credit:whatsnewinpublishing.com) |
So You can see why podcasts are trending in 2022 and growing very rapidly.
How To Start A Podcast in 2022?
Hope after viewing all profitable things about the podcast you are also going to start a podcast for your business or for your profession or for sharing your skills.
So let`s see how to start a podcast in 2022.
So We will see how to launch a podcast step by step from the beginning to the growth.
So Let`s Get Started
Table of Contents
How To Choose a Topic and Name for the Podcast?
Choosing a topic for a podcast is a quite difficult thing because a topic is soul of your podcast. You have to choose a topic on which you can record at least hundred episodes because making a podcast credibility will takes time.
Actually Every platform needs time for grow you can`t grow overnight you have to make lot of high quality content to your audience. You can go with your business or profession industry if you want to build your brand image and want to promote your business and if you are an individual and want to start a fresh one choose a topic wisely.
You can go with your hobby or interest but you have to insure you have to keep making the content at least for a year, With the Podcasting you will create a relationship with your audience, if you do podcasting in a genuine way your audience will start trusting you.
You will become a influencer. So You have to Choose a topic on which you make content for long time. Yes you may expand your topic in the future but choosing a best topic in starting will grow your podcast very instantly.
Always Choose a topic on which you have interest and can make hundred of episodes and can get good amount of earning opportunities.
How To Choose a Name for the Podcast?
Choosing a name is next step for starting a podcast. A name is a identity of your podcast. You can choose any name whether related to your podcast topic or any name which you like. You can even start a podcast with own name. Starting a podcast with your own name will build your own personal brand. So choosing a podcast name is a starting step for launching a podcast but you have to choose it wisely.
You can even take the help of tools like namemesh.com
On namemesh you can search for the best name by entering your interst or topic name and namemesh will suggest you variety of names which you canuse to start your podcast.
Some Trending Ideas and Topics for the Podcast - - Latest Political, Entertainment, Sports News
- Chat Shows Or Interview Shows
- Digital Marketing or blogging shows
- Book Reviews
- Tech Shows
- Audio Stories
How To Decide Format for the Podcast?
Choosing a correct format for the podcast is one of the most important part for launching a podcast.
You have to decide what about your podcast is.
Most Ideal Format is –
- Intro Music
- Welcome
- Ad
- About the topic or interview or chat show
- Summarize your topic
- Ask for review
- End Music
So this is the most ideal format for a podcast you can decide your own format you can make your own podcast format.
A decided format will boost your productivity and your listeners also like this and your podcast become easy to understand and they connect with you easily.
How To Choose best equipment for the Podcast?
Choosing a equipment is one of crucial part of launching a podcast. Because there are lot of microphones available in the market. But all of them are not best So Choose a right equipment very wisely.
Using a built in microphone of your computer is not a good way. The best way to start is to use a USB microphone. If you have have multiple persons and need flexibility, you can buy microphones with an XLR output. Dynamic mic is better than condenser mics when you have multiple persons for recording but you can also use condenser mic for recording the podcast.
Recording a interview
For recording a interview you can use apps like Skype and Zoom and after recording you can export it to .mp3 file. Skype is one of best free tool for recording interview podcast.
If you want to record like a pro you can use Squadcast.
| SquadCast (Credit:Squadcast.fm) |
How To Record A Podcast?
Equipment ready so now get ready with the software for recording a podcast like a pro.
Use Auxbus
Auxbus is a complete podcasting solution which provides multiple features for recording a podcast like a pro.
It`s a very simple platform which allows you record, mix , edit and publish your podcast to multiple directories like apple iTunes, spotify and google podacst.
Auxbus is available for free if you want to record only 3 episodes every month and don`t have any issue with ads so you can use Auxbus for free.
Auxbus paid pricing is starting from $34.99 US dollar per month.
How To Edit A Podcast?
Use Audacity
Use Audacity for recording, mixing and editing your audio files. Audacity is a free platform for window and mac. It is very easy to use, even beginner can use it very easily.
Use GarageBand
Use GarageBand it`s completely free. But this is available for mac only.
This will do everything for your podcast recording,mixing, editing and publishing.
Use Anchor
| Anchor (Credit:Anchor.fm) |
An app powered by Spotify, This apps contains everything, You don`t need to do anything if you have anchor.
This is completely free available on your android and apple phone, It gives you every single thing which you require to record, mix ,edit and publish your podcast.
How And Where Publish A Podcast?
Now your podcast is ready to publish. You have to use podcast hosting services like Anchor and Buzzsprout for hosting your podcast.
There are many podcast hosting services but the best and free hosting services are
- Anchor
- Buzzsprout
- Podbean
- Spreaker
So you can use these podcast hosting services which are free and best for beginners.
You can host your podcast via your own domain.
How To Submit A Podcast to Spotify, apple iTunes and Google Podcasts?
After hosting your podcast you have to generate RSS feed for your podcast.
If you using Anchor and Auxbus you don`t have to do anything just submit RSS feed to different platforms like iTunes, Google Podcast and spotify.
Generate RSS feed of your podcast and makes file locations for download
Distributes your podcast RSS feed to iTunes , Google Podcasts, Spotify and many platforms.
Hosting Services Provides a server where listeners can go and listen the podcast.
How To Find Listeners for the Podcast?
Now you get ready with your podcast so let`s start finding the listeners for the podcast.
Do Networking.
Networking always helps to boost your listeners go social and update people about your podcast suppose if you running a digital marketing podcast you have to find people who want to listen to your podcast.
For finding people of your interest you have to show your content on right social media.
Like you can`t share so much business related things on Facebook for that you have to show your content on LinkedIn.
Do Some advertising and marketing for your podcast. via social media Ads if you have the budget.
Conclusion
If I summarize this post I just say podcasting have such a bright present and future.
So start podcasting from today. People from all age groups loves to hear so you can target podcasting to all type of people. Youngsters are very engaging with podcasts it` shows that you can target product or interest which are youngsters based.
You can start your podcast for free with the help of apps like Anchor.
Anyone can start podcasting via Anchor.
Podcast makes a relation between you and your audience which helps you to build your brand credibility. People listen the podcast while doing multi-tasking so brands can target the audience very easily for their particular product.
Podcasting creates win – win situation for all even if you are a listener or a host.
I am not an affiliate marketer and i don`t used any affiliate link on this post, entered any link for your convient only.
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