Future Of Social Commerce : What is Shoppable Posts?
As we all see the increase in online shopping in the pandemic of Covid-19 ( coronavirus). People are shopping almost every thing online. Due to social distancing now everyone want to avoid big rush and physical markets. So now all brands are observing that and making online presence much better than earlier.
Recently Microsoft announces to close his some physical stores all around the world and said that they are focusing on building their Ecommerce and online delivery networks more better than earlier.
Apple also focusing and encouraging his customers to buy product online besides of going to a physical store.
So all small business have to focus on building their online presence much better than earlier.
In our last post on future of digital marketing. @factkeeps team mentioned that social commerce and creating shoppable posts is one of the most trending topic and it`s a future of commerce.
According to many surveys most of the social media visitor does not want to leave the page for buying something. they just want want to see every detail about the post on a single roof.
While using mobile apps of any social media platform if you have to click on link they redirects you to some browser. this thing make some annoying in user`s mind. So proving every detail about the product or services on a single roof means on a single page is much better than redirecting a buyer to here and there.
What Is Social Commerce?
Social commerce or Social eCommerce means selling any product or service directly via social media networks.
It does`t like social media marketing as you’re will not redirecting visitors to a website or store, but giving them the ability to checkout and purchase the product or service directly from the particular social media network which the visitor using at that moment.
It`s make online shopping experience much more easy and time efficient. Thanks to chatbot checkout and automatically filling of delivery and payment details that makes it really easy to use.
The journey of a purchase under social commerce is very easy and user friendly that provides a user or visitor an easy shopping experience.
It`s much more time efficient than visiting a eCommerce website and searching for a product it takes lot of time and energy of a buyer.
You just have to make trust with your social media audience and your audience will soon become your buyer.
How Social commerce works on social media platforms?
| How Social commerce works on social media platforms? |
Social commerce and shoppable posts is a latest and growing trend in online shopping but it`s has been using and tested by social media giants from long time.
How you can use social media for creating shoppable posts?
Let`s take a look on major social media platforms how you can boost your sales by posting best shoppable post on correct social media network. Always identify your buyer`s need and for what type of buyer you are looking for use correct social media platform as per your product or service.
Take an example of Instagram –
Instagram is one of the best social media platforms in terms of social commerce.
Instagram provides awesome features for creating shoppable posts. If you dealing in product or service which will use by end users Instagram is a best place for you to create shoppable posts and using social commerce.
Because Instagram have the users who use instagram for viewing photos pictures and small videos of their favorite celebrities and their interests.
So pitching right product or services on instagram can grow your sales much more than any other social media platform.
Creating shoppable posts which attracts your buyer to choose your product or service is much easier on instagram because you just have to show a impressive detailed image of your product and your buyer will definitely buy it.
By creating shoopable post you are not redirecting your buyer to any browser or app saving his time and effort will make your buyer happy.
Instagram makes many great changes time to time for making a best social commerce platform.
In 2015 Instagram launches Shop Now Buttonfor making social shopping experience convenient.
In 2016 Instagram introduced shoppable product tagsthat makes easy to view pricing of the particular product or service on the image.
In 2018 Instagram expands it`s shoppable post feature to eight countries. It`s shows how people are wants to buy their favorite product or services directly from Instagram.
So Now in 2020 Using Instagram for social commerce is much easy convenient and sales booster for your business.
Using Facebook for Shoppable posts –
Facebook is a largest social media network. Facebook have around 2.9 billion user all around the world as per 1st quarter of 2020.
So as Facebook have largest audience so every business have to focus on Facebook for grow their sales.
Facebook have lots of great features for creating shoppable posts and making your social commerce business.
From 2007 Facebook focusing on social commerce and giving lots of opportunities to small businesses and creators for selling their product and services directly from his social media community.
So after launching Facebook marketplace Facebook giving a good competition to major eCommerce players like amazon.
Using Facebook for creating shoppable posts and creating your own social commerce community will definitely grow sales and gives an opportunity to increase your reach to billions of Facebook users. Businesses can use their Facebook page as a website and as a social commerce page where your buyer can see and buy.
Present and Future of Social Commerece –
Social Commerce is facing many issues these days Facebook and Instagram is the best social media platforms for creating shoppable posts. Pinterest and Snapchat also doing good job. But Twitter is not upgrading the platform for creating shoppable posts.
There are lot of Successful social Commerce campaigns runs by many big brands like marvel sold their film tickets via shoppable posts.Trust me shoppable posts is the future and present. According to a study around 30% of social media users want to purchase goods or services directly from the shoppable posts.
Social Commerce is growing Very fast and users want this. Users want to save their time and efforts.
Using influencer marketing with shoppable posts and social Commerce is a great deal. Audience trust on their influencers . If the social media influencers make shoppable posts so audience will definitely buy it.
Conclusion – Social commerce is present and future of the e-commerce. Creating correct shoppable posts on correct social media platform will increase sales and engagement with your audience.
Businesses have to use the right social media platform as per your product or service.
Social media is a place where people go for interacting with friends and their favorite influencers.
So creating a shoppable post is not a easy thing you have to make trust with your audience and have to create a shoppable post which provides a meaning to your audience.
Making engagement and trust with your shoppable post will definitely convert the visitor to buyer.
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