How did Korean become the fastest-growing language in India?

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According to a survey conducted on the global language learning app Duolingo, Young Indians fascinated by Korean pop culture

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Young Indians fascinated by Korean pop culture and web shows like Squid Game are herding to learn Korean, so much so that it is now the fastest-growing language in India, beating English and Hindi.

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Indian millennials” and “Gen Z”, aged between 17 and 25 years. This rise can be attributed in part to the release of the popular series Squid Game

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Korean is the fastest growing language not just in India, but also in Brazil, France, Germany, and Mexico.