How McDonalds becomes the favorite burger brand of India

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There are more than 32,000 McDonald's restaurants serving in 119 countries. More than 75% of McDonald's restaurants worldwide are owned and operated by independent owners serving almost 47 million customers each day.

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The India strategy was divided into four phases- • entry • building the supply chain • aggressive growth • penetration. Indians wanted to taste American fast food, but it could not be a substitute for Indian food.

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India has a huge population of vegetarians. To cater to this customer segment, the company came up with a completely new line of vegetarian items like McVeggie burger and McAloo Tikki.

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McDonald’s uses demographic segmentation strategy with age as the parameter. The main target segments are children, youth and the young urban family

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Customer perception is a key factor affecting a product’s success. Many potentially revolutionary products have failed simply because of their inability to build a healthy perception about themselves in the customers’ minds.

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Customer perception is a key factor affecting a product’s success. Many potentially revolutionary products have failed simply because of their inability to build a healthy perception about themselves in the customers’ minds.

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