Success story of BoAt lifestyle - Aman Gupta

[{"selector":"#anim-c16af634-1996-4edc-9cb2-0b1db489c8e7","keyframes":{"opacity":[0,1]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3c97999e-ca03-4cca-91a4-eb1214f6b3ff","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4afad56c-49fa-486d-a9ac-e593108c3df2","keyframes":{"opacity":[0,1]},"delay":1200,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] @factkeeps

The founders—Sameer Mehta and Aman Gupta wanted to create a lifestyle brand that would deal with fashionable audio-concentrated electronics.

[{"selector":"#anim-f2d5d7af-0ecf-4dbe-8350-53e456dbb42c","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a9e800bb-7884-4ad4-bdb8-8fc107785bd5","keyframes":{"transform":["translate3d(-114.84848%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

The sole aim of boAt company was to provide affordable, durable, and more importantly, ‘fashionable’ audio products and accessories to millennials.

[{"selector":"#anim-dd5470dd-226b-4d3b-b8f3-e94d6f1b8aa9","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b504bf9b-740b-4f60-b004-0c04d5d3ad3e","keyframes":{"transform":["translate3d(-114.63415%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

It has been only five years since the inception of the boAt company, and yet the company stands high with more than 800,000 happy customers.

[{"selector":"#anim-5ccdcd3d-588d-4dcf-b2d9-4f593135d58c","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-836141fc-4ffc-426c-9b25-cf955672b674","keyframes":{"transform":["translate3d(-114.11765%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

boAt company has modified its approach since the beginning and has till date kept on improvising.

[{"selector":"#anim-28e184f7-8e46-4a6b-8740-f5789d9edd56","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-948725d5-ff51-45e1-b922-859b1443c498","keyframes":{"transform":["translate3d(-113.80368%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

boAt company has appointed all the young faces in the industry as its brand ambassadors who represent India’s most-followed passion – Bollywood and cricket

[{"selector":"#anim-8dad31e1-04b9-4fcf-9020-96f4c07b3e11","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9cf4c877-6238-41c4-8a95-29b920b821f2","keyframes":{"transform":["translate3d(-114.63415%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

The growth of the boat company is mainly driven by its distribution partnerships -Amazon, Flipkart, Myntra. The good performance of the products has led to its the desired growth.

[{"selector":"#anim-4142e014-e3ac-4186-a5c1-05a9a5a05ec0","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-63a818c0-48e9-4f46-899a-ea8ce2b1f3d6","keyframes":{"transform":["translate3d(-114.15663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]