The Growth Story of Mamaearth

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Mamaearth started from the search of toxin free baby care products. Ghazal and Varun founders of Mamaearth soon realised that there is huge market of toxin free baby products.

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After getting growth in baby care industry, Mamaearth started their product range to adult personal care products.

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The USP of Mamaearth is selling toxin free products, when people is searching for preservative free products, the Mamaearth becomes good choice for them.

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Mamaearth focused on growing digital, they sped over 90% of marketing revenue on digital platforms, they also collaborate with many digital influencers to promote their brands.

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Mamaearth have investors like Shilpa Shetty, Snapdeal founders Kunal Bahl and Rohit Bansal and they also planning to issue an IPO very soon.

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