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Shrinkflation

Shrinkflation is the practice of reducing the size of a product while the price of the product remains the same increases.

Parle G kept its price the same for so many years but they reduced the size to 50 gm.

Dairy milk also has the same price but its size reduces a lot and other brands too reduces the size of their products.

Uncle chips also a fine example of shrinkflation which have the same price but reduces weight.

Shrinkflation happening because of Russia -Ukraine conflict, fuel hike and ban of palm oil export by Indonesia.