Last Updated on April 17, 2025 by factkeeps
In a significant development in the data infrastructure space, Montreal-based startup Deck has raised $12 million in Series A funding, just nine months after closing its seed round. The round was led by Infinity Ventures and brings the total capital raised by the company to $16.5 million since its founding in January 2024. Seed investors Golden Ventures and Better Tomorrow Ventures also participated in the new round. The company’s ambitious mission? To build the **”Plaid for the rest of the internet.”
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What Deck Does
Deck is reimagining how user-permissioned data can be accessed online. Unlike traditional data aggregation platforms that rely on APIs, Deck uses browser-based AI agents to automate data access from websites that do not provide APIs—which is about 95% of the internet, according to CEO Yves-Gabriel Leboeuf.
Their platform allows users to connect any online account—be it a utility portal, e-commerce backend, payroll system, or government service. Deck’s AI agents then log in, navigate, and extract data as a human would, but faster, more reliably, and at scale. The process generates reusable scripts, eliminating the need for repetitive AI involvement after the first successful connection.
By automating this complex and typically manual task, Deck is creating a new data infrastructure layer, allowing developers to build features like accounting integrations, KYC verification, and automated reporting in minutes instead of months.
The Team Behind Deck
Deck was co-founded by Frederick Lavoie (President), Yves-Gabriel Leboeuf (CEO), and Bruno Lambert (CTO) in June 2024. Notably, Leboeuf and Lavoie are repeat founders who previously co-founded Flinks, often described as the “Plaid of Canada.” Flinks was acquired by National Bank of Canada in 2021 for approximately $140 million, giving the Deck founders both credibility and capital to pursue their next big idea.
The Problem They’re Solving
Leboeuf explains that countless industries are struggling with fragmented, fragile, and inaccessible data systems. Whether it’s food sales intelligence hidden in distributor portals or music royalties buried in complex dashboards, companies often find it painfully difficult to extract their own data.
Deck aims to democratize data access. With user permission, its AI agents bypass traditional restrictions to fetch and normalize data, even from platforms that don’t offer modern data-sharing capabilities. This makes Deck’s solution particularly compelling in sectors where APIs are incomplete, unreliable, or nonexistent.
Why Investors Are Betting Big
Deck’s appeal to investors is multifaceted:
- Massive Market Opportunity: Just as Plaid unlocked banking data, Deck is targeting a much broader data market. Any industry with valuable user data stuck behind logins is a potential customer.
- Proven Founders: The Deck team has a track record of successfully building and exiting a data infrastructure company.
- AI-Native Technology: Deck is not just scraping websites. Its use of AI, vision computing, and human-like behavior emulation (like mouse movement) enables high success rates while navigating anti-bot protections.
- Real-World Traction: The company has already connected with over 100,000 utility providers in more than 40 countries and is serving a range of customers including EnergyCAP, Quadient, Greenly, and others like Notes.fm and Evive Smoothies.
- Performance-Based Pricing: Clients only pay for successful API calls, ensuring a strong value proposition and performance accountability.
Deck vs. the Competition
Deck currently competes with companies like Arcadia, which the founders reportedly found frustrating to work with. While other platforms may be niche-specific or lack scalability, Deck positions itself as a universal data connector, usable across verticals.
Their model builds on the momentum of the open data movement and regulatory trends from open banking initiatives, reinforcing the notion that users own their data and should be able to access and share it securely.
What’s Next?
While Deck is not currently using the data it gathers to train AI models, it acknowledges the long-term implications of its technology in shaping the future of data-driven AI applications. By creating cleaner, structured, and real-time data access, Deck may eventually provide foundational support for AI models in sectors beyond finance.
The startup is continuing to scale, with developer usage growing rapidly—notably, a 120% increase in connected accounts in February 2025 alone. As companies increasingly seek ways to integrate external user data into their platforms without friction, Deck is positioning itself as the go-to infrastructure solution.
Conclusion
Deck is not just another data scraping tool—it’s building a powerful bridge between the chaotic world of user-specific web data and the structured needs of modern applications. With a clear vision, a seasoned team, strong market traction, and a unique technical approach, it’s no surprise that investors are placing big bets on Deck.
If it succeeds, Deck could very well become the default infrastructure for user-permissioned data access across the entire web, unlocking vast new possibilities for innovation.
Sources:
- TechCrunch Exclusive Report
- Deck company announcements
- Infinity Ventures press release
- With AI Inputs
