Last Updated on May 31, 2022 by factkeeps
Meme Marketing is essential for every business. Meme becomes the voice of social media. Now all social media apps are filled up with memes. When everyone is talking about web3.0, nft, and bitcoins, the mems are making it easy to understand for the general audience.
Table of Contents
What is a meme?
A meme is just a picture that contains humor, reality, and sarcasm. The most important thing about the meme is that it creates relatability with the audience.
If we are talking about an advertisement or passing information so a meme has the power to do it very effectively.
Memes help to make a true relationship with the audience very easily because memes are related to the life of common people.
What is Meme Marketing?
Promoting a product or service with the usage of memes is called meme marketing. The new-age startups like Dunzo and Zomato is a fine example of meme marketing.
Zomato’s marketing team changed the way of doing marketing and gives new heights to meme marketing.
From push notifications to tweets and Instagram posts, Zomato uses memes on every marketing campaign.
Due to their effective marketing campaigns, buyers are forced to place orders on the app.
Why Do Memes Work?
Relatability makes meme marketing effective. Youngsters want something unique, something which feels cool.
Memes are 100% fun. That’s why memes advertisement works. Whether it’s a b2b or b2c business, meme marketing works for all.
Memes share some value with the audience. Memes work for brands because they’re created for social media and people love them because of their relatability.
How to create memes in 2022?
Now, you understand the value of memes and meme marketing but the biggest question is how to create memes that coverts audience into customer.
Know Your audience
Knowing your audience is essential before posting memes. Every business has a different audience, that’s why researching about the audience is really important.
Understand who is your audience. Let’s take the example of Zomato, zomato focused on creating content around millennials and youngsters because the major part of zomato customers came from the young generation.
Stay Active on Social Media
Being active on social media is important for being successful in meme marketing. Understanding what’s trending, what is related to your content, product, or service before making a meme is essential to get growth.
So staying active and being a better observer is the key to creating awesome memes which love by the audience and those memes will create an audience into a customer.
Start Creating Memes
Nothing can happen without implementation. So start creating memes with whatever you know, whatever comes to your mind.
Use tools like canva for making memes. Start posing on your social media accounts and engage with your audience.
Short and crisp memes always gain more popularity, your meme should be to the point and your audience understands it very easily.
Memes should be digestible for your audience and you will see the results in just a few weeks.
Memes can hurt your brand.
If you think that memes always work so it’s true but you should understand what type of memes will work for your brand.
Inappropriate memes
Posting irrelevant memes may damage your brand and didn’t give you any positive results. So always research before making memes.
Posting meme too late
Most of the memes are trend-related. When Shark Tank was going air, there was a lot of memes running but as shark tank went off air now memes may not work as expected.
So always see what is trending before creating memes.
Overusing memes
Overusing memes is not good for the health of your brand. Use memes as per the need of your campaign and the content or you can create a dedicated meme page for your brand.
Conclusion
To increase your audience and make a relationship with them, meme marketing is essential. You can memes on newsletters, Instagram, Twitter, and on LinkedIn too. You should understand your audience and the platform before creating memes.
It’s important to keep track of the latest trends, news, and current affairs for creating effective memes. Memes usually work as moment marketing. Meme marketing also contributes to the creator economy.
Finally, don’t overuse memes for your campaign, use them after proper research and use good graphics. Focus on creating a blend of image and video memes.
